WEB Consulting
Steadily on the path to success, step by step
To everyone managing a website, do you have these concerns?
- SEO measures were implemented and PC numbers increased, but conversions did not increase proportionally
- Customer unit price is not increasing and high-quality customers are not increasing
- The internal structure is not set up to effectively run the PDCA cycle
→ SEO style's Web consulting business solves those problems!
If you think SEO is meaningless because only PV increases while costs keep rising, that is a misunderstanding.
Originally, SEO is a measure to increase PV, but when seeking conversions (CV), measures that also address site flow and user-first content are necessary.
So, does this mean SEO is unnecessary? That is not the case; it serves as the necessary preparation for obtaining conversions. (Figure 1)
Figure 1: Our perspective on SEO consulting and Web consulting
Strengths of our Web Consulting
Clear scheduling, a wide variety of countermeasures, and a stance of working closely with our clients.
- Many people wonder what exactly consulting covers. Our company will clearly explain the measures we will take. Once you are satisfied, we will create the most efficient schedule and run the PDCA cycle.
- As mentioned earlier, our Web consulting services are based on SEO measures, but in some cases, content creation or owned media construction may be the best approach. We provide each service individually and have extensive experience, so you can rest assured.
- Web consulting is a service that involves a longer relationship with clients than other services. We will thoroughly understand your requirements and provide solid support even when facing headwinds, so let's walk together toward increasing your CVR.
Let's walk together for the bright future of your company.
What is Web Consulting in the first place
While SEO consulting aims to increase access numbers based on SEO rankings, Web consulting aims to increase conversions and optimize ROI, ultimately leading to improved branding.
Measures to increase CV rate
Beyond improving search rankings through SEO, it is necessary to achieve your specific "goals." These can range from increasing inquiries to product purchases, and our company provides consulting that directly links to such profits. We contribute to further business expansion after achieving traffic growth and increased brand awareness through SEO.
System Construction Services
We provide web marketing processes as systems optimized for specific industries as shown below. We offer total support from construction to operation.
Our Web Consulting Service Flow
PLAN
- Formulation of KGI and KPI
- Formulation of medium- to long-term strategic roadmap
- Creation of Customer Journey Maps
- Communication design
- Creation of conversion scenarios
- Creation of content scenarios
DO
- UX/UI improvement
- Information Architecture (Information Organization)
- Usability
- Findability (Ease of finding)
- Accessibility (Equal Access)
- Content tuning with SEO in mind (nurturing potential customers)
CHECK
- Inflow analysis
- Behavioral analysis
- Read-through rate/Heatmap
- Conversion analysis
- Management indicator analysis
ACT
- Issue identification
- Setting next goals
Initial strategy phase
Goal setting (projectization)
We will set numerical targets to clarify the role of your website. Based on the current site performance, we will establish milestones for six months, one year, and so on, and determine the goals to be achieved at each milestone. We will then connect this to the analysis of obstacles and proposals for improvements to achieve these goals.
Current site performance analysis
We will analyze your current site, share existing issues, and propose the direction for future improvement measures. If we are setting the aforementioned goals, we will analyze site performance, focusing on the areas that are obstacles to achieving those goals.
Annual Action Plan Creation / Initial Improvement Proposal
Based on goal setting and performance analysis, we create a rough plan including immediate issues, an annual action plan, and advertising budget.
Annual Action Plan Creation / Initial Improvement Proposal
Based on goal setting and performance analysis, we create a rough plan including immediate issues, an annual action plan, and advertising budget.
Google Analytics Usage Training
To ensure smooth information sharing with your company, we will explain basic settings, how to view Google Analytics figures, analysis methods, and other detailed usage instructions. After the training, we aim to enable your company to check basic figures internally at any time.
Operational PDCA phase
Summary Report / Regular Meetings (Once every 1-2 months)
We will create reports containing data and comments on pre-set items. By measuring data at basic, fixed intervals, it becomes possible to grasp the cost-effectiveness of advertisements and seasonal user trends.
Problem/Improvement Report (Once every 1-2 months)
We will report on any issues identified in summary reports or those difficult to detect through fixed-point measurement as soon as they are discovered, along with improvement measures. Additionally, we will conduct in-depth investigations into areas of concern according to your company's requests.
Traffic acquisition strategy proposals and consultation desk
We propose effective keywords for listing ads based on user search keyword trends and CVR for each keyword.
Project management
We manage production and ad placement status to achieve goals. We manage various tasks necessary for goal achievement to ensure the project progresses reliably.
