Owned Media
Toward a new strategy that does not rely on advertising
To everyone operating your own company site, do you have these concerns?
I want to start measures that do not rely on advertising
The cost-effectiveness of advertising expenses is worsening year by year
I want to create owned media but don't know where to start
SEOstyle's owned media construction service will solve that problem!
If you are attracting customers only through paid media (advertising), there is a trend that cost-effectiveness is worsening year by year.
Therefore, by having owned media cover potential customers that the main site cannot reach, you can approach a wider range of users.
By turning potential customers into fans and nurturing them within the site, organic traffic will increase as a result, leading to improved cost-effectiveness.
Our company also produces the content necessary for owned media.
Strengths of our owned media construction service
This involves setting up the infrastructure (domain, etc.) necessary for building an owned media.
In addition to analysis strategies for construction, we have a track record of selecting and selling high-authority domains for many years, and we can provide high-quality domains necessary for building owned media by leveraging that know-how.
Our company also produces the content necessary for owned media.
What is owned media in the first place?
Owned Media is a general term for 'media owned by the company.' Originally, it referred to everything from brochures to company websites, but recently it often refers to blogs or information sites operated and managed by the company itself.
Purpose of owned media
(1) To have people become aware of the product/service
No matter how good a product or technology you possess, if people don't know about it, it's the same as if it didn't exist.
However, investing heavily in advertising is a method that only a very small number of large companies can afford.
Therefore, by operating owned media, you can make your products known without spending a large budget. Furthermore, by continuing to post content, the site gains recognition, creating a virtuous cycle where awareness increases even further.
By actively operating owned media in this way, you can make your company's products and services known and increase the number of potential customers.
(2) Something to make people like the company, product, or service
Once you have increased your potential customers, let's increase your loyal customers next.
Since loyal customers are fans of the company, product, or service, they are highly likely to use the product or service repeatedly.
This is about acquiring so-called repeaters. You might wonder, 'Wouldn't SNS (Twitter, Instagram, Facebook, etc.) be fine for that?'
The strength of owned media lies in the ability to increase fans in a pinpoint manner by narrowing down the theme to some extent to demonstrate expertise, and to increase its asset value by enriching the content.
Another feature is that the number of inquiries will naturally increase as it gets evaluated by search engines.
How to start an owned media
We have summarized below what to start with now that you have decided to launch and operate an owned media.
- Setting the persona (reader): 'Who are we delivering this media to?'
A persona refers to the person who is likely to visit the media. Generally, it is said that the more specific a persona is, the better; however, if it is too specific, the media may become limited to only a certain group of people due to being overly influenced by the persona's image. - Designing the site concept: 'What are we providing?'
Once the persona is set, we design the concept accordingly. This is the stage to think about the media content by clarifying 'what' to deliver to 'whom' and what kind of information the target needs. - Customer journey design
- Site setup
- Site operation through article updates and site improvements
I want to actually start an owned media!
Now that you've come this far, let's actually start an owned media!
If you find it difficult to do it yourself, such as 'I don't know what to do in practice' or 'I lack the resources,' please consult us via this inquiry form.
Let's walk together toward future-oriented marketing.
