Fashion & Social Network "trendMe" expands its selection of Japanese brands and officially launches its Japanese service
Lifestyle Design Inc. (Location: Shinagawa-ku, Tokyo; Representative Director: Hiroshi Ishiura) has agreed to build a cooperative relationship regarding the promotion of service adoption and customer operational support in Japan for "trendMe," a site that fuses fashion and social networking, which is growing in popularity mainly in Europe and South America, as part of the company's efforts to realize its corporate philosophy of "proposing a way of life that is different from anyone else in the world."
PDF version of the press release
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"trendMe" is a service that allows users to create outfits using images uploaded by fashion brands and users, and share those outfits with friends on blogs and social networking services. "trendMe" is already used in over 100 countries worldwide, with over 30,000 outfits created, allowing you to look at outfits from people around the world for fashion inspiration. You can also save your favorite outfits to plan your wardrobe, or shop for items you like at affiliated online stores. Contests sponsored by brands are also held regularly, so you can create outfits using items from brands you are interested in and enter them into contests. There are already over 150 international brands available, and with the launch of the Japanese service, over 30 Japanese brands have been added.
■BEAMS
■TOMORROWLAND
■IENA
■aquagirl
■UNITED ARROWS
■SHIPS
■ROPE’
■JOURNAL STANDARD
■EGOIST
■SLY
■moussy
■CECIL McBEE and others
(1) Outfit Creation: Registered users can create outfits using "fashion items" and "display items" that enrich the expression of their images. Created outfits can be set to one of three privacy settings: "Private," "Friends Only," or "Public," allowing you to enjoy creating and sharing outfits while protecting your privacy. (2) Communication: You can view, comment on, and "Like" outfits that are set to Friends Only or Public, and embed them on your own blog or social networking service. When you log in, notifications about your friends' recent activities are displayed, making it easy to see what kind of outfits your friends are interested in and what comments have been left on your own outfits.
(3) Outfit Search
You can search for and use outfits created by other users as a reference. Since you can search for outfits based on purposes and themes such as "Romance" or "Girls' Night Out," you can use them for your own outfits according to the situation, expanding your fashion repertoire.
2. Scheduled launch date for Japanese service
Monday, May 16, 2011
3. Service Fees
User registration and usage are both free
4. Site URL
http://www.trendme.net/
[Company Profile]
・Company Name: Lifestyle Design Inc.
・Representative: President and Representative Director Hiroshi Ishiura
・Address: Aios Gotanda Annex 5F, 1-7-11 Higashi-Gotanda, Shinagawa-ku, Tokyo
・Main Business Activities: Planning and operation of internet media for consumers, provision of corporate solutions such as Web marketing
・Phone Number: 03-6450-2680